Analyze, Connect And Convert Your Perfect Audience With Geospatial Data

Combine all of your data across channels and merge geospatial intelligence from locations and 3rd party data to drive results in an omnichannel world.

LOCUS and ATOM together provide a scaled solution for marketers to uncover insights that can be applied across all channels.
By anchoring datasets to a consistent location, LOCUS enables the ingestion of 1st party data, campaign data, website data, purchase data and others into a powerful analytical engine that combines location and other geospatial datasets to help drive insights, intelligence and action. LOCUS ML and Notebook enable rich data layering tools that enable seamless report building and export to desired activation partners. Insights from LOCUS can be plugged directly into ATOM, EQ’s proprietary geospatial DSP, to activate data in the most secure and granular way. LOCUS and ATOM are valuable to brands and agencies because they empower the inquisitive marketer to drive results across both digital and traditional channels.

Customer Value

Omni-channel Insights & ActivationLOCUS and ATOM go end-to-end enabling the flow of data from analysis to activation, streamlining teams and results.
3rd Party Data without ProcurementLayer on data from Census, Consumer Spending, Real Estate, Insurance and Location Visitation on top of all of your data from campaigns and planning. Then activate both targeting and reporting insights, a powerful combination.
Security and AnonymityLeverage powerful datasets in combination with your own data without compromising sensitive data or privacy.

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Approach for You

Take advantage of our proprietary platforms and in-house experts for a seamless, end-to-end solution that includes audience creation, creative development, and campaign execution, or push our powerful audience segments to other leading ad platforms.